"Surveys also suggest that as many as one in five visitors to the UK come as a result of seeing the country on screen."So, I wonder what the average viewer around the world has seen of Northern Ireland on their screens? Even post-ceasefire(s), and post-Good Friday, there's still plenty of shameful pictures broadcast around the world each summer.
One Indian colleague has worked in Northern Ireland a couple of times over the last few years. Each time she arrives, there is a major incident that makes it onto the front pages of Indian newspapers and onto their evening news - causing her family great worry, and generating calls home to calm stressed nerves. Coincidence, but telling.
My memory of a balmy Sunday afternoon spent at a hill station outside Pune (100 miles east of Mumbai) was that it looked very like County Antrim. Green fields stretching up the hills. A big lake - that we motored across. A large damn generating power for the city of Pune. The only thing missing were sheep.
So if Bollywood film producers are happy to chase the sheep out of their shoots, and the actors can put up with our all-year round monsoon season, then they'll have a lot of success making Bollywood classics here.
And it'll be a bit of competition for Richard Attenborough who is filming Closing the Ring in Belfast, through the new Titanic Studios - based in the defunct Maysfield leisure centre.